Sexy lingerie show on the London Underground by the award-winning Bluebella!

Bluebella is a lingerie designer based in Chiswick, London. It was founded by Emily Bendell in 2005 with the goal of providing provocative, luxurious lingerie that makes women look and feel fabulous. You might possibly have heard that there was some movie called Fifty Shades of Grey opened recently without much publicity! :D

What you mightn't know is that Bluebella have designed the official Fifty Shades of Grey lingerie collection, and very saucy it is too!

Fifty Shades of Grey Satin Button Bra & Brief Set

Fifty Shades of Grey Corset Back Knickers

They also recently had the excellent idea of turning the London Underground platform at Tottenham Court Road Tube station into a catwalk! According to founder Emily Bendell: "Bluebella is all about confidence and enjoyment and we thought it would cheer up a few commuters on their way to work to watch a catwalk show with gorgeous models." As you can see in the pictures below, most of them seem to be pretending not to notice!

You can check out the full collection on their website.