So FELLA Swimwear is an Australian brand that launched their first collection just last year. Now I'd love to tell you what the inspiration behind the brand is and what it stands for but I'm afraid I've no idea, it's certainly not made clear on their websites! Although you might think this would be a top priority for a new brand, FELLA seem to disagree. However they have managed to build a huge Instagram following regardless and doubtless featuring shoots with top models and celebrity babes has helped, among them the stunning Emily Ratajkowski! Credit to FELLA Swimwear for all images.
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| Emily Ratajkowski wearing the Dylan top |
The lovely Emily rose to fame of course with her appearance in the music video for Robin Thicke's "Blurred Lines", which became the number one song of the year 2013 in many countries.
They have several more very pretty looks in their collection too!
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| White Bond full-piece |
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| Jack mesh top and Hendrix bottoms |
I can't unfortunately assess their marketing strategy as it's not obvious they have one, but in any event you can check out the full collection for yourself on their
website!
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