Of course by now just about everyone's heard of the stunning Charlotte McKinney, courtesy of her very sexy appearance in the Carl's Jr. Super Bowl commercial. However you mightn't know that SUMMMERLOVE were well ahead of the pack here and basically discovered her, in that they recruited her as a swimwear model in early 2014, when she was pretty unknown.
|Charlotte McKinney modelling the Yellow Convertible Bandeau from the Sail Away collection|
It's very refreshing to see that not all brands rule out such a incredible-looking girl as Charlotte just because she has a natural, curvy physique. Indeed, Charlotte has previously said that high-fashion and runway shows were never an option for her. Isn't it a pretty bad reflection on the fashion industry that they almost exclusively choose extremely skinny models that are representative of just a tiny fraction of the general population? Thankfully, SUMMERLOVE and Charlotte's success demonstrates that there can be very occasional exceptions to this rule!
|White Ruffle Top from the True Love Wedding collection|
Of course, for any brand selling online, it's also important to compare and rank well against the competition, and here SUMMERLOVE seems to have some further work to do. For example, when searching for 'sustainable swimwear' on google.com, summerloveswimwear.com only ranks on page 11. This is a big problem given that it's rare for anyone to go past the first page of search results. By comparison, Google clearly considers elle evans to be the best option, with multiple links on page one. Although significantly improving a website's ranking typically requires significant time and effort, there does appear to be several obvious and relatively simple changes that could be made to summerloveswimwear.com to get started.