Sunday, 29 March 2015

Dear swimwear and lingerie brands ...

... so you think you have a strong brand identity? Try these questions:
  1. Have you defined what specifically your brand stands for?
  2. Have you confirmed via keyword research that sufficient demand exists for this?
  3. Have you defined how you're different and better than all the competition?
  4. Do you have concrete supporting evidence demonstrating your value proposition?
  5. Is all this explained in simple and clear language as the primary content on the homepage of your website?
Every day, most of the visitors to your websites want to buy what you sell, but know little or nothing about you. Research shows that you have no more than ten seconds to make it clear to them that you are the solution. If you don't, they know there's lots of alternative options out there, so there's really no reason for them to stick around.

Long story short: if you're interested in maximizing your online sales, ensure that you can answer yes to the questions above!

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