Having just posted about the importance of defining what a brand stands for, here's a good example of exactly that! So Nubian Skin have clearly differentiated themselves as a brand providing skin-tone lingerie for women of colour. Credit to Julia Underwood Photography for all images.
While the default colour for most women when it comes to lingerie is nude, this option pretty much didn't exist for women of colour. As a result of her frustration with the lack of skin-tone choices available to her, Ade Hassan decided to found Nubian Skin in London to fill this ignored niche. The company has now designed a collection of lingerie and hosiery to meet the skin-tone requirements of women of colour, which it delivers worldwide.
You can check out the complete collection on their website.