Sunday, 8 March 2015

Wacoal Europe: lingerie and swimwear for all styles and sizes

No matter what your style or size in lingerie and swimwear, you're sure to find something you love at Wacoal Europe! This is because they have a total of no less than seven brands, each with a distinct position in the market.

First up not surprisingly is the Wacoal brand itself. The parent company actually has a fascinating story going back all the way to 1946, when it was founded in Kyoto, Japan. Since then they've successfully expanded way beyond their home market and now sell worldwide. In terms of their latest collections, I particularly liked the very pretty Melodie Blue Depths thong, available from S to XL.

Without further ado, it's on to Fantasie Lingerie, focused on women with larger cup sizes. My favorite here is probably the Allegra collection, in S to XL.

Next up it's Freya, and here it was definitely the sensual Siren range that jumped out at me, in S to XL.

On we go to Elomi, which offers lovely lingerie for the fuller figure. I thought Naoko, based on ancient Japanese woodblock prints, was a nice option here, from 34 to 44 G.

The b.tempt'd brand was launched relatively recently in 2009 and aims to provide sexy and flirty lingerie to the younger market. The Lace Kiss range in pretty pink certainly does this, available from S to L.

The Goddess brand provides fit and support up to a J cup for full-figured women. The Sport range was interesting here given that there doesn't seem to be much competition in this niche as yet for larger cup sizes. It's available from 34C to 48I.

Finally it's the huit brand, which was established way back in 1968 in France. Here the Enchantee Bouton Dor string stood out for me, offering a flirtatious and glamorous option from XS to XL.

Whew, it's not often you get to cover such a range of styles in one post! Unfortunately though if you see something you like, it's not possible to buy directly from their websites. Instead they have a 'Find a store' tool which lists both online and offline options in your country. Not the end of the world, but it'd clearly be more convenient to buy directly.

You can check out the complete collections yourself on their website.

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